Starter Pump Manual

Instructional Design
Art Direction
User Experience

The MoneyMaker line of pumps aims to help small-scale African farmers lift themselves out of poverty through year-round, cost efficient irrigation. My challenge was to communicate the first steps of this process to a multilingual and multinational demographic with ranging literacy rates and vision capability. Simplicity was the solution. Like the pump, the manual is cost efficient and flexible, working as a booklet, stapled-corner document, as well as mini posters that can be used as home decor.

The process involved analyzing current assets, simplifying text to illustration, user-testing with Kenyan farmers and developing an art direction that adds value and character to the MoneyMaker experience. The project is a cross-continent collaboration between Autodesk, Kickstart International and myself as design lead.

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