UI/UX

2017

Future Farming

The Future Farming micro experience is inspired by an article on the next big step in global agriculture, indoor vertical farming. This new method outpreforms conventional farming in many aspects, but ultimately, it allows growers to create progressively better products through total control of the plants' environment, which is monitored by AI systems.

Legos become the metaphor for total control, as these synthetic blocks grant the user the power to create their perfect vegetable. The user can then photograph and share their creation on social media—for life after the interaction—, then insert the vegetable into the farming tube, close the hatch and learn something new.

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